| 000 -LEADER |
|---|
| fixed length control field |
00665nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211011155131.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210412b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
970-10-3968-8 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UNITEC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
UNITEC 658.8 K55 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Investigación de mercados |
| Remainder of title |
: En un ambiente de información cambiante |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Segunda edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mexico |
| Name of publisher, distributor, etc |
McGraw-Hilll Interamericana |
| Date of publication, distribution, etc |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
715 |
| Other physical details |
: ilustraciones |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercado-Administración |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercado-Investigación |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bush, Robert P |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ortinau, David J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
