| 000 -LEADER |
|---|
| fixed length control field |
00671nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210906093757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210906b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
970-26-0491-5 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
Español |
| Transcribing agency |
UNITEC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
UNITEC 658.83 M249 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra - Naresh |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Investigación de Mercados |
| Remainder of title |
: Un enfoque aplicado |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Cuarta Edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México |
| Name of publisher, distributor, etc |
Pearson Prentice Hall |
| Date of publication, distribution, etc |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
816 |
| Other physical details |
: ilustraciones |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercado - Investigación |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Análisis Discriminante |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Análisis Factorial |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Métodos de Investigación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
