000 -LEADER |
fixed length control field |
00551nam a22002177a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211201162816.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
211201b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-07-231445-1 |
040 ## - CATALOGING SOURCE |
Language of cataloging |
Ingles |
Transcribing agency |
UNITEC |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
UNITEC 381 B427 2001 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch. George E |
245 ## - TITLE STATEMENT |
Title |
Advertising and Promotion |
250 ## - EDITION STATEMENT |
Edition statement |
Quinta Edición |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
McGraw-Hill Higher Education |
300 ## - PHYSICAL DESCRIPTION |
Extent |
795 |
Other physical details |
:ilustraciones |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mercado |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Comunicación |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch. Michael A |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |