| 000 -LEADER |
|---|
| fixed length control field |
00635nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211219093240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211219b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
84-205-3443-9 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
Español |
| Transcribing agency |
UNITEC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
UNITEC 659.1 B276 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barrio Garcia, Salvador |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
La Publicidad Comparativa: Situación Actual y Análisis |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera Edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
España |
| Name of publisher, distributor, etc |
Pearson Educación |
| Date of publication, distribution, etc |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
184 |
| Other physical details |
:ilustraciones |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicidad Comparativa |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicidad - Consumidores |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Gestores de Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
