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Fundamentos de marketing

By Kotler, Philip . Mexico Pearson Educacion 2003 970-26-0400-1

By Sin autor. España Editorial Oceano . 879 84-494-2759-2

By Zeithaml, Valerie A. México McGraw-Hill/Interamericana 2002 . 747 978-970-10-3325-8

By Carlberg Conrad . México Prentice-Hall Hispanoamericana S.A 1996 . 569 968-880-622-6

By Barrionuevo, Leopoldo . San José - Costa Rica Editorama S.A 1990 . 251 9977-09-000-9

By Urban, Glen L.. Estados Unidos de America Prentice hall 1980 . 618 0-13-201269-3

By Picotea, Cargill . Panamá 2002 . 206

By Monroe, Kent B. América McGraw-Hill Higher Education 2003 . 658 0-07-252881-8